Salt Lake City, UT
Packaging & Art Direction
Packaging Design, Production Design, Production Management
Uinta Brewing has a well established brand and visual identity. In 2017, the company went through a large unification project that created Uinta's brand and packaging strategy most people see today.
Coel Studio has continued to work with Uinta to maintain this strategy, and expand on it when necessary. In the Fall of 2018, Uinta was preparing to launch a new beer, Clear Daze. We were provided with a prompt and general beer information and asked to begin developing the look and feel for the beer.
What you see (through) isn’t always what you get in this mirage of a juicy IPA. Clear Daze is clearly haze-free, but loaded with massive hop aromatics including pineapple, mango and passionfruit, all leading to a silky-soft mouthfeel and lingering, sweet finish.
We took this prompt, and through several iterations, were able to create a visual strategy that led to the final design seen on store shelves today.