A Collaborative Process
All Uinta beers start with a thematic and sketch phase. For Clear Daze, we began with 4 distinct direction, but quickly narrowed those down to the Utah salt flats reflection after it has just rained. We were particularly interested in the idea of reflection, as it related to a beer that was a reflected version of what most people would expect to see in a traditional hazy, juicy IPA. Once a direction is selected, illustration is done in collaboration with Anderson Design Group. And that graphic is then put through a color exploration. In this case, we wanted to make sure that the final color scheme both represented the salt flats and gave the impression of "juice."
How to let production differentiate
One unique aspect of Clear Daze is the gradient printing found on the can. This is uncommon on beer cans due to the traditional 5 color printing style Ball uses. We worked to develop a gradated pixel pattern that would result in the blue to light tan "haze" you see on the can. This graphic was also translated into box graphics, keg rings, and other necessary package items for Uinta.
We've seen an amazingly positive response to the Clear Daze packaging. It is a nice part of the Uinta can lineup, while still carrying some unique graphic qualities that help it stand out amongst the crowd. If you haven't picked one up, we highly recommend grabbing one soon.