Brand recognition across all packaging
With an ever growing emphasis on color in the beer brand marketplace, Shades wanted to steer more towards a bright white scheme with pops of color. We also advised the design place a larger hierarchy on the type of beer, instead of the internal beer name - as the original beer packaging did. Most people try a new beer based on types of beer they enjoy, and not a beer's brand name.
As the market for local breweries grows in Utah, and specifically Salt Lake City, more brands are leaning on swag and brand collateral to help spread the word of their brewery. We explored how this might translate into non-beverage specific items.
Ultimately, Shades Brewing decided to go in a different direction with another design team. We are still excited by the brand and packaging that we developed for the news Shades Brewing and wish it would have made it to Utah shelves.