Bavarian food and drink. Now on tap.

DESCRIPTION
Lagoon Amusement Park introduced a new food and beer attraction, themed like a small Bavarian village square. There are 2 bars, a sit down restaurant, and a grab-and-go restaurant.
SERVICES
Branding, Graphic Design, Architectural Design, Interior Design, Signage, Project Management
WHEN
June 2019
Lagoon Amusement Park was established in 1886, and then moved to its current location in Farmington, UT in 1899. Since then, the park has grown to include a water park, 6 roller coasters, and a variety of other ride attractions.

In 2017, Lagoon wanted to introduce a new food and drink option for their patrons, a beer garden. Although having a beer license for many decades, it had never been fully utilized. The goal of the project was to find a way to introduce a beer attraction into a pre-existing site that was once an entertainment stage, but was no longer being used.

Lagoon approached Coel Studio to help them envision what the site could be. After entertaining several directions, Lagoon chose to pursue a Bavarian themed beer garden. Today, you can enjoy a beer at one of several indoor or outdoor areas, created to make you feel as though you have just stepped into a town square.

With 12,500 square feet, the facility has 60 taps, 20 unique beers, and 2 of the largest kitchens on the park.

THE DESIGN PROCESS

As the Lagoon Biergarten project continued to grow, we brought on several partners to help us bring the Bavarian theme to life. With the help of Dan Stalker Architecture, we were able to work hand-in-hand to create fully branded and themed buildings. EPG was also engaged to help develop the landscaping, which was meant to emulate a small road running through a German town. Overall, Coel help coordinate all of the designs, and worked closely with Lagoon to make sure all designs were well thought out and executed correctly.

Creating an experience

In addition to architectural and landscape design, Coel worked closely with Lagoon to make sure all of the details were in place that would create a rich and unique experience for patrons of the Biergarten. Exterior elements like flower boxes, the clock tower, and signage we all designed to help make the buildings feel like they were authentically Bavarian. Lights, tables, and all interior materials were also closely considered to resemble a large German beer hall.
While this is a small snapshot of the Lagoon Biergarten, we will be releasing a more in-depth case study of the project soon. We will also do several deep dives on the architecture, interiors, signage, and branding so each portion of this amazing project can be highlighted.

We thank all of our partners, and Lagoon for the chance to work on such an amazing and ground breaking project for the park.

Architect: Dan Stalker Architect, Landscape Architect: EPG, Civil Engineer: KL&A, Contractor: Okland Construction, Signage Fabricator: Lagoon Amusement Park

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MAMACHARI LABEL EXPANSION