Speaking through fonts
A lot of time and consideration was devoted to the font selection for the Konar brand. Architectural plans are annotated on every sheet, and are usually accompanied by a large set of notes for the plans. Similar to the logo, we saw this as a great way to brand Konar Architecture through the most frequently printed item in his office. We knew that we wanted the font to match similarly to the logo, while being a font that would more clearly print than Mr. Eaves, which was chosen for the logo set. For smaller print items, we ultimately chose Bell Centennial for its similarity to Mr. Eaves, yet its suitability for print.
An architect's logo is seen on their architectural plans more frequently than anywhere else. That meant creating something that could be printed in one color and retain it's readability even when scaled to the smallest of sizes. Once that was established, we introduced an array of red as an homage to the Architect's home and office; an old farmhouse built in the late 1800's.
Extending the brand
We looked for simple ways to give Matt a brand that extended beyond just his plans. We built out a basic collateral suite that includes business cards and letterhead seen above. We also looked at multiple signage applications: one that could be placed on site during the construction process, and one that would be a minimal window application once the space was complete and operational.